Why SoFi Members Love Our Auto Invest?
Auto Invest has achieved a threefold growth in total assets over the last three years.* Discover the reasons why SoFi members are passionate about our Auto Invest feature! Here’s what makes it a favorite:
- Simplicity: Effortlessly set up and manage investments with just a few clicks.
- Personalization: Tailored investment options that align with individual financial goals.
- Automated Growth: Enjoy the benefits of automated investing without the hassle.
- Transparency: Clear insights into fees and performance, empowering informed decisions.
Deep Dive into the new Auto Invest : Why Upgrading is Your Next Smart Move
We’re shifting from annual to twice a year asset allocation reviews. This more frequent approach allows for quicker responses to market shifts, potentially leading to improved performance and risk management through timely adjustments to your portfolio.
Our investment portfolios are getting a major upgrade, expanding from 7 to 19 ETFs! This substantial increase empowers the new Auto Invest to manage greater complexity and diverse strategies. This significant expansion provides enhanced flexibility to adapt to today’s rapidly changing market dynamics, ultimately helping to optimize your investment potential.
Leveraging the expanded suite of 19 ETFs, the impact of more frequent rebalancing driven by twice a year asset allocation reviews, becomes even more significant. This allows for the implementation of more agile and sophisticated strategies, which can better capitalize on market opportunities and enhance risk protection, especially in rapidly changing market conditions.
The new Auto Invest empowers closer asset allocation review, broader diversification, and more effective rebalancing, setting the stage for stronger growth potential and smarter risk management. Your enhanced portfolio journey begins now—easily accessible in the SoFi Hong Kong app.
* The figure reflects growth in total assets of Auto Invest from May 2022 to May 2025.
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