❮ Return to Blog

What To Know About Etsy’s New ‘Gift Mode’

What To Know About Etsy’s New ‘Gift Mode’

Estimated reading time: 2 minutes

Buying presents can be stressful. Some find it as anxiety-inducing as doing your taxes, according to Etsy (ETSY).

To help alleviate this stress, the online marketplace has launched its new “Gift Mode” feature.

How it Works

E-commerce sites can recommend products based on your shopping history. But Etsy is taking it one step further by helping you shop specifically for other people.

Gift Mode categorizes the person you’re shopping for into a persona, and then recommends products based on their interests. If one catches your eye, Etsy then enables you to create a personalized gift page, including a note, tracking info, and a sneak peek of the gift.

Etsy’s Edge

Etsy is looking to differentiate itself from its competitors in the $900 billion U.S. e-commerce market.

On its most recent earnings call, the company positioned itself as the “opposite of [Chinese e-commerce company] Temu” (PDD) and other heavily discounted online marketplaces, based on the quality of the goods it offers on its site.

SoFi Securities (Hong Kong) Limited and its affiliates (SoFi HK) may post or share information and materials from time to time. They should not be regarded as an offer, solicitation, invitation, investment advice, recommendation to buy, sell or otherwise deal with any investment instrument or product in any jurisdictions. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
SoFi HK does not make any warranties about the completeness, reliability and accuracy of this information and will not be liable for any losses and/or damages in connection with the use of this information.
The information and materials may contain hyperlinks to other websites, we are not responsible for the content of any linked sites. The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi HK. These links are provided for informational purposes and should not be viewed as an endorsement. The risk involved in using such hyperlinks shall be borne by the visitor and subject to any Terms of Use applicable to such access and use.
Any product, logos, brands, and other trademarks or images featured are the property of their respective trademark holders. These trademark holders are not affiliated with SoFi HK or its Affiliates. These trademark holders do not sponsor or endorse SoFi HK or any of its articles.
Without prior written approval of SoFi HK, the information/materials shall not be amended, duplicated, photocopied, transmitted, circulated, distributed or published in any manner, or be used for commercial or public purposes.


About SoFi Hong Kong

About SoFi Hong Kong

SoFi – Invest. Simple.


SoFi Hong Kong is the All-in-One Super App with stock trading, robo advisor and social features. Trade over 15,000 US and Hong Kong stocks in our SoFi App now.