What Gen Z Teaches Us About Holiday Shopping
Estimated reading time: 3 minutes
Have you started on your holiday shopping yet? If so, it might say more about your age than you think.
New data shows younger adults, aged 19-29, are the most open to starting their holiday shopping early in the season — especially if it means securing a deal, according to Gallup.
By the Numbers
While 59% of consumers don’t plan to start shopping until November or even December, more than a quarter of holiday shoppers plan to get a head start on buying gifts in September. And almost half of younger shoppers are open to shopping early, as long as it means getting a deal.
Part of the reason for the increasingly earlier holiday shopping spree may be the rise of e-commerce. Gallup found 93% of holiday shoppers will purchase at least some gifts online this year.
The sky-high inflation over the past years has affected people’s shopping behavior. As many retailers plan on offering discounts for longer it might help consumers spread out their purchases.
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