Gamers Fuel Food Delivery Surge
Estimated reading time: 3 minutes
A New Market
Many of the nation’s largest food delivery platforms experienced a dramatic decline in sales following the pandemic as people went out for dinner again.
In its quest to boost revenue, DoorDash (DASH) identified a new customer group: gamers. Because what compliments an hours-long gaming session better than food that comes to you?
Pixels to Pizza
The gamer population in the U.S. is sizable at around 140 million people spend at least 30 minutes or more gaming each week, according to a poll by DoorDash and YouGov.
To lure in these hungry gamers, DoorDash is specifically targeting them on platforms like video streamer Twitch (AMZN), or chat app Discord, as well as at gaming conferences.
DoorDash has a whopping 32 million active users, and more than 12 million gamers said they ordered through the app in the second quarter of the year, roughly double from the first quarter of 2021.
And gamers aren’t just one of DoorDash’s fastest-growing customer segments. They are also one of its most lucrative: They order 70% more frequently than regular DoorDash customers.
With this in mind, feeding gamers might be just what the delivery company needs to level up its bottom line.
Read more reporting here.
SoFi Securities (Hong Kong) Limited and its affiliates (SoFi HK) may post or share information and materials from time to time. They should not be regarded as an offer, solicitation, invitation, investment advice, recommendation to buy, sell or otherwise deal with any investment instrument or product in any jurisdictions. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
SoFi HK does not make any warranties about the completeness, reliability and accuracy of this information and will not be liable for any losses and/or damages in connection with the use of this information.
Any product, logos, brands, and other trademarks or images featured are the property of their respective trademark holders. These trademark holders are not affiliated with SoFi HK or its Affiliates. These trademark holders do not sponsor or endorse SoFi HK or any of its articles.
Without prior written approval of SoFi HK, the information/materials shall not be amended, duplicated, photocopied, transmitted, circulated, distributed or published in any manner, or be used for commercial or public purposes.
About SoFi Hong Kong
SoFi – Invest. Simple.
SoFi Hong Kong is the All-in-One Super App with stock trading, robo advisor and social features. Trade over 15,000 US and Hong Kong stocks in our SoFi App now.